NEWS

• Southern Europe’s trade fair for sustainable mobility is attracting more visitors and strengthening its industrial profile with a more diverse and specialised range of offerings.

The fifth edition of MUBIL Mobility Expo, Southern Europe’s leading trade fair for sustainable mobility, will take place on 25 and 26 March 2026 at Ficoba, Donostia-San Sebastián. Since its first edition in 2018, the trade fair has established itself as a leading event for the entire smart and sustainable mobility value chain, demonstrating steady growth and remarkable maturity.

The fair will be opened by the Lehendakari (Basque president), Imanol Pradales, and will be attended by the Deputy General of Gipuzkoa, Eider Mendoza; the Basque Government’s Minister for Industry, Energy Transition and Sustainability, Mikel Jauregi; the Director General of MUBIL, César Gutiérrez; as well as other institutional and business representatives linked to the sustainable mobility sector.

The fifth edition will bring together 110 exhibiting companies, compared with 105 in 2024, consolidating its growth in both scale and quality. Of the total number of participants, 16% are international companies, mainly from France, Germany and the Netherlands, whilst 40% come from the rest of Spain and 44% from the Basque Country.

A strategic platform for transforming the ecosystem

Beyond its role as an exhibition, MUBIL Mobility Expo has established itself as a strategic platform for public-private collaboration, capable of fostering meaningful relationships between institutions, leading companies, industrial suppliers, technology centres and sector-specific clusters working in the field of smart and sustainable mobility.

As Unai Andueza, Councillor for Economic Development and Strategic Projects, emphasised, “MUBIL Mobility Expo is a strategic pillar within the roadmap that we have been developing over recent years at the Provincial Council, in collaboration with MUBIL, to promote sustainable and connected mobility in the Basque Country. The fair not only showcases our region’s industrial, technological and innovative capabilities, but also helps to strengthen the business ecosystem and establish Gipuzkoa as a leader in the transformation of the mobility sector. Each edition confirms that we are moving in the right direction, accelerating a transition that is having a decisive economic and industrial impact on our region”.

Under the slogan “Mobility that transforms”, the 2026 edition will focus on the tangible impact that sustainable mobility – driven by digitalisation and technological innovation – is having on industry, regulation, urban development and quality of life.

At the press conference to launch the event, César Gutiérrez, CEO of MUBIL, emphasised that “the fair has established itself as a key meeting point for the entire value chain of smart and sustainable mobility in Europe. Beyond the exhibition space, it connects those who develop innovative technological solutions with companies, cities and stakeholders who need to implement them. At MUBIL, we work specifically to identify such innovation, drive its development and create genuine opportunities for collaboration and business, making the trade fair one of the most prominent tools for energising the ecosystem and accelerating the transformation of mobility.”

Greater industrial diversification and technical specialisation

True to its commitment to evolving alongside the value chain and innovations in sustainable mobility solutions, MUBIL Mobility Expo 2026 has further diversified its exhibitor profile.

As Mónica Alday, the fair’s director, pointed out, “this year’s event has seen an increased presence of manufacturers of electric vehicles, buses and public transport solutions, bicycles and micromobility, as well as specialist machinery and Tier 1 suppliers who supply key components directly to OEMs. This diversification enriches the range of offerings visitors will find at the fair with more technically specialised content, making it a venue that generates business opportunities for strictly professional visitors.”

Against a backdrop of decarbonisation, the energy transition and industrial transformation, where many trade fairs have disappeared or lost their relevance, MUBIL Mobility Expo stands out as a true “gem” of a trade fair: an event offering high added value that prioritises quality, specialisation and industrial relevance over sheer volume.

France, Partner Country 2026: a quantum leap at European level

One of the main new features of this year’s event is the Partner Country initiative, which enhances the fair’s international profile. This year, it will be France’s turn, thanks to a strategic partnership with the French clusters ID4Mobility, NextMove and CARA.

This partnership has enabled 12 French companies to get involved and opens up new opportunities for technological and business cooperation with one of Europe’s most dynamic industrial ecosystems in the field of sustainable mobility. For exhibiting companies, this represents a clear opportunity for international expansion and access to new projects and collaborative networks.

Strategic programme and high-level sectoral meetings

The programme, developed following a call for abstracts, will address key issues such as:

• 360° electric mobility and the transformation of the value chain
• Infrastructure and the new energy era
• Automated, smart and safe mobility
• Artificial intelligence and cybersecurity
• Intermodality and territorial cohesion
• Smart urban management
• Hydrogen and cross-border cooperation within the framework of the PHYRENE project

In addition, the fair will host strategic sectoral meetings, cluster assemblies, energy forums and specialist events, establishing itself as a leading venue for decision-making and the forging of partnerships. Among the highlights of this year’s event are the 2nd Sectoral Meeting on Urban Goods Distribution (DUM), the General Assembly of the Basque Country Mobility and Logistics Cluster, the BASQUENERGY Cluster Electric Charging Forum, the private meeting of the PHYRENE Project, the 7th meeting of the BH2C mobility vertical, and the General Assembly of the Direbús Business Association.

This knowledge ecosystem is complemented by the City Market Place, designed to link real-world urban challenges with business solutions. As part of this initiative, a round-table discussion will be held on “Pioneering mobility: Urban success stories and lessons learnt in mobility”, in collaboration with EIT Urban Mobility, as well as interviews on funding mechanisms for sustainable mobility for users and businesses.

Test Drive Zone: innovation in motion

The 2026 edition will feature a dynamic demonstration area, where companies and technology centres will showcase advanced solutions, including electric buses, autonomous vehicles and industrial prototypes.

In addition, universities and vocational training centres will showcase their developments in electric vehicles, highlighting the local talent that will be joining the industry in just a few years’ time.